Company Profile

Denbies Group develops and distributes fresh and exciting brands into hardware stores and supermarkets nationwide.  Our brands such as Samba Firelighters, Rhino Gloves, Falcon, Surefire, Sharp Shooter and Vita Rich are practical and of high quality, making the customer’s choice easier.

Driven by the desire to connect consumers with innovative brands, Denbies Group have developed solid business relationships both within Australia and Internationally to ensure we can deliver.  We are also known for our superior customer service and our commitment to continuous improvement ensures retailers and customer feedback is always taken seriously.


Our Mission
Committed to being a pro-active, forward thinking company, in development, ownership, and support of evolving brands.


Our Vision
To have a portfolio of recognised brands and products that contributes positively to daily life. 





Denbies Group